Brand Perception Survey

Every organization has a brand—whether you’ve intentionally shaped it or not. This lightweight, five-section survey helps you capture how your stakeholders perceive, feel about, and engage with your nonprofit’s brand.

Built for the social sector, this tool collects insights on:

• The words people associate with your organization
• The emotions and colors your brand evokes
• What sets you apart from others in your field
• How your communication style is experienced
• What supporters think should change—or never change

It’s fast to complete, highly revealing, and ideal for refining your messaging, increasing engagement, and ensuring your external identity reflects your internal values.

Use it before a rebrand, as part of a communications audit, or simply to get closer to the people you serve and inspire.