The 360 feedback market splits into three shelves: self-service software (from $2/user/month to enterprise quotes), coach-mediated instruments (Hogan, CCL — priced per assessment through certified practitioners), and generic survey builders (free but methodology-blind). For most small and mid-sized organizations, the shortlist is Spidergap, EchoSpan, Effy.ai, or our own Org360 — this guide covers all 19 credible options and tells you honestly which fits whom.
Disclosure: this guide is written by Org360, which appears as one entry below. We've kept every rating and price sourced, told you where competitors beat us, and dated our verification. We've done our best, let us know if there is anything to correct (we love feedback after all!).
How we chose: every tool here offers genuine multi-rater (360°) feedback for leadership development, is commercially available in 2026, and has either a verifiable review-site presence, an established practitioner network, or a distinct model worth knowing about. Ratings are from G2 and Capterra as of August 2026; "quote-only" means no published prices.
360 feedback tools by price
- Org360 (our tool). Starting price: First survey free, then $49 a survey. Pricing model: Per survey, or $250 a year (24 surveys) / $490 a year (96 surveys). Survey length or focus: 12 or 24 questions (about 5 or 10 minutes). Best for: Leaders, coaches and small organizations.
- Spidergap. Starting price: $1,099 a year. Pricing model: Per person assessed (10 included). Survey length or focus: Standalone 360. Best for: HR teams and consultants running programs.
- EchoSpan. Starting price: Quote only. Pricing model: Annual fee or pay per review. Survey length or focus: Deep customization and white-labeling. Best for: Consultants and L&D teams.
- Effy.ai. Starting price: Free up to 5 users, then $3 per seat a month. Pricing model: Per seat, billed annually. Survey length or focus: AI-written review summaries. Best for: Teams under 50.
- Primalogik. Starting price: Quote only. Pricing model: Per user, 25-user minimum bundle. Survey length or focus: 360s with reviews and opinion surveys. Best for: SMBs.
- Teamflect. Starting price: Free up to 10 users, then $9 per user a month. Pricing model: Per user. Survey length or focus: 360s inside Microsoft Teams. Best for: Teams-based organizations.
- AssessTEAM. Starting price: $2 per user a month. Pricing model: Per user, no contract. Survey length or focus: Evaluations on a budget. Best for: Budget-first buyers.
- EvalFlow. Starting price: $5 per user a month (billed annually). Pricing model: Per user, no minimum. Survey length or focus: 360s inside continuous performance. Best for: Growing teams.
- CustomInsight. Starting price: $95 per person, plus $750 setup. Pricing model: Per person receiving feedback. Survey length or focus: Project-based 360s. Best for: One-off, consultant-run projects.
- Appraisal360. Starting price: Quote only (free mini-report). Pricing model: Pay as you go. Survey length or focus: Off-the-shelf and custom 360s. Best for: UK coaches and small organizations.
- Trakstar Perform. Starting price: Quote only. Pricing model: Quote. Survey length or focus: Appraisals with 360s. Best for: Structured annual appraisals.
- Qualtrics 360. Starting price: Quote only. Pricing model: Enterprise contract. Survey length or focus: Advanced analytics. Best for: 500+ employees.
- SurveySparrow 360. Starting price: Quote only. Pricing model: Quote for the 360 module. Survey length or focus: DIY survey builder with a 360 module. Best for: Teams that want DIY flexibility.
- Hogan 360. Starting price: Quote only. Pricing model: Per assessment, through certified consultants. Survey length or focus: Psychometric 360. Best for: High-stakes selection and succession.
- CCL Benchmarks. Starting price: Quote only. Pricing model: Per assessment, certification required. Survey length or focus: Research-based leadership 360. Best for: Enterprise leadership programs.
- Korn Ferry Voices. Starting price: Quote only. Pricing model: Enterprise contract. Survey length or focus: 360 inside Korn Ferry's leadership model. Best for: Korn Ferry clients.
- Leadership Circle Profile. Starting price: Quote only. Pricing model: Through certified coaches. Survey length or focus: Framework-led leadership 360. Best for: Executive coaches.
- LPI 360 (Kouzes & Posner). Starting price: Quote only. Pricing model: Per assessment (tokens). Survey length or focus: Five Practices model. Best for: Programs built on the Five Practices.
Sources, checked 12 October 2026: Org360, Spidergap, EchoSpan, Effy.ai, Primalogik, Teamflect, AssessTEAM, EvalFlow, CustomInsight, Appraisal360, Trakstar, Qualtrics, SurveySparrow, Hogan, Korn Ferry, Leadership Circle, Leadership Challenge.
Self-service 360 software
Spidergap : The standalone-360 incumbent: 3,000+ organizations in 134 countries, ISO 27001, and the tool consultants recommend most. Pricing is per person assessed — plans start at $1,099 a year for 10 people assessed, with extra people at $89 each. There's no free tier, but you can run one 360 free as a trial. Rated 4.8/5 on Capterra (116 reviews), with 4.9/5 for support. Best for: HR teams and consultants running structured leadership programs who want the safest choice.
EchoSpan : The power-user's 360: the deepest customization and white-labeling in the category, with prices on request (annual or pay per review). The highest-rated tool on this list at 4.9/5 on Capterra (74 reviews). Best for: consultants and L&D teams who want to control every question, scale, and report page.
Org360 (our tool): A focused 360 built so feedback is safe to give and useful to receive. Surveys run 12 or 24 questions, about 5 or 10 minutes. The leader owns the report and chooses who sees it, and raters can come from anywhere: boards, funders, clients. The report is written with Claude as soon as the survey closes: scores by area, self vs others gaps, strengths, growth areas and a 6-month development plan. In Standard mode, the report opens at 3 responses and comments appear without names. In Highest mode (Pro plan), it opens at 5 responses and open-text answers are never shown; the leader reads an AI summary instead. 8 languages on every plan (English, French, Spanish, Portuguese, German, Dutch, Ukrainian, Korean), with one combined report. Your first survey is free, then $49 a survey, or $250 a year (24 surveys) or $490 a year (96 surveys). No per-seat fees. Best for: leaders, coaches and small organizations who want honest feedback this week. See a sample report.
Effy.ai : The AI-first budget pick: free for up to 5 users, then $3 per seat a month for one 360 review a year or $6 for multiple reviews, with a 30% nonprofit discount. Rated 4.8/5 on G2, though from only 37 reviews. Best for: teams under 50 who want AI-generated review summaries at near-zero cost.
Primalogik : The sensible mid-budget choice: 360s, performance reviews, and opinion surveys with prices on request and a 25-user minimum bundle. Rated 4.5/5 on Capterra (87 reviews). Best for: SMBs that want 360s inside a light review toolkit, especially alongside BambooHR.
Teamflect : Performance and 360s living natively inside Microsoft Teams; free for up to 10 users. Rated 4.6/5 on G2 (138 reviews). Best for: organizations that run on Teams and want feedback where people already work.
AssessTEAM : The cheapest credible option at $2/user/month with no contracts; reviewers note an overwhelming setup and weak mobile app. Best for: budget-first buyers willing to trade polish for price.
Koji : A 2026 AI-native entrant whose differentiator is AI follow-up questions that push raters from vague scores toward specific behavioral examples. Too new for a review base. Best for: early adopters who want the frontier of AI-assisted feedback.
EvalFlow : Another 2026 entrant at a published $6 per user a month ($5 billed annually) with no minimums, building 360s on a continuous "living performance record." Too new for a review base. Best for: growing teams wanting enterprise-style 360s without enterprise pricing.
CustomInsight (Focal 360) : A long-established 360 specialist with a loyal consultant following: a $750 setup fee, then typically from $95 per person receiving feedback. Best for: one-off, consultant-run 360 projects.
Appraisal360 : A UK boutique offering off-the-shelf and custom 360s, sold direct and through coach resellers. Best for: UK coaches and small organizations wanting a local, personal provider.
Trakstar Perform : An appraisal-first suite with 360s, preset competencies, and coaching tips; SelectHub's analysts score it 67/100 against 15Five's 89. Best for: HR teams whose priority is structured annual appraisals, with 360s secondary.
Qualtrics 360 : Enterprise-grade multi-rater feedback with the deepest analytics in the category, at enterprise quotes to match. Best for: 500+ employee organizations with people-analytics teams.
SurveySparrow 360 : The most 360-capable of the generic survey builders, with a marketed 360 module. Best for: teams that want DIY flexibility and accept methodology is on them.
Coach-mediated instruments (a different purchase entirely)
These are bought through certified practitioners, not review sites: no G2 scores exist, and access runs through certification and per-assessment fees. They're excellent instruments; the question is whether you need the machinery.
Hogan 360 / Hogan suite : The psychometric gold standard for high-stakes selection and succession, sold through certified consultants on quote. Best for: executive selection where legal defensibility matters.
CCL Benchmarks : The Center for Creative Leadership's research-institution 360, certification required. Best for: enterprise leadership-development programs with facilitated debriefs.
Korn Ferry Voices : A 360 wired into Korn Ferry's leadership architecture and consulting engagements. Best for: enterprises already inside the Korn Ferry ecosystem.
Leadership Circle Profile : The executive-coaching community's favorite certification-based instrument, framework-rich by design. Best for: coaches running deep, framework-led development journeys.
LPI (Kouzes & Posner) : The most accessible of the classic instruments: per-assessment fees, no certification gate, built on the Five Practices model. Best for: leadership programs anchored to an established academic model.
Which one should you actually pick?
Just need one leadership 360, this week: Org360's free first survey or $49 single survey, or Spidergap's free trial. Running a program for 10–50 leaders: Spidergap or EchoSpan if you want per-person licensing and maximal customization; Org360 Pro ($490 a year for 96 surveys) if you want flat pricing and Highest confidentiality mode. Raters outside your organization (board, funders, clients): Org360 : the only tool on this list built for it. You live in Microsoft Teams: Teamflect. Tightest budget: Effy.ai or AssessTEAM. High-stakes selection or succession: Hogan or CCL, with the practitioner — that's what the fees buy. Enterprise analytics: Qualtrics 360.
Why Org360, in our own words
The guide above is our honest read of the market; this last section is openly our own case. We built Org360 around one belief: feedback is only honest when it's safe in both directions. For the people giving it, that means confidentiality no one can defeat — up to a mode where open-text answers are never shown and the leader reads an AI summary instead. For the leader receiving it, it means ownership: your 360 comes to you, not to HR, not into a personnel file — and your raters know it, which changes what they're willing to write. Around that core, the report does what a good coach does — argues your strengths and weaknesses from all the data, names your leadership in a three-word archetype, and writes a development plan instead of handing you a template. The questions themselves are Creative Commons, free for anyone to read and adapt, because we think this craft advances when it's shared. If that philosophy resonates, your first survey is free — judge the report yourself.
FAQ
How much does 360 feedback software cost?
Self-service tools start at $2 to $6 per user a month (AssessTEAM, Effy.ai, EvalFlow). Spidergap charges per person assessed, from $1,099 a year for 10 people. CustomInsight starts at about $95 per person plus a $750 setup fee. Enterprise tools like Qualtrics are quote only. Org360 has a free plan for your first survey, then $49 a survey, or $250 to $490 a year at any headcount. Coach-led instruments (Hogan, CCL) are priced per assessment through certified practitioners, on quote. The table at the top of this guide has each tool's starting price.
What's the best free 360 feedback tool? Org360 (one full survey free), Effy.ai (free for up to 5 users) and Teamflect (free for up to 10 users) are the credible free options. Spidergap lets you run one 360 free as a trial. Generic builders like SurveyMonkey are free but lack anonymity controls and 360 reporting.
Do I need a certified coach to run a 360? Only for practitioner-gated instruments like Hogan, CCL Benchmarks, or the Leadership Circle Profile. Self-service tools — Spidergap, EchoSpan, Org360, Effy — are designed to run and interpret without an intermediary, though many pair well with a coach for the debrief.
Does Org360 work for multilingual or multicultural teams? Yes. The sender chooses the survey language — any of 8 languages on every plan: English (default), French, Spanish, Portuguese, German, Dutch, Ukrainian or Korean — and both instructions and questions appear in that language. Raters can answer in different languages, and you get one combined report. Other languages are available on request.
Prices rechecked on vendor pricing pages on 12 October 2026. Ratings from G2 and Capterra as of August 2026. Vendors: if anything here is outdated or wrong, write to us and we'll correct it — this page is maintained quarterly.