reports ›

Startup Founder 360

The Founder 360 is designed for startup and scale-up founders who carry both product and company-building responsibility. It’s ideal for early to mid-stage leaders who are still close to the work, deeply involved in strategy, hiring, and fundraising, and whose behavior sets the tone for the entire organization.

This Founder 360 is more useful than a generic leadership 360 because it focuses on the realities of building a company from scratch: blurred roles, incomplete information, investor pressure, and constant pivots. Generic tools tend to assume stable org charts and formal management structures; this one looks at how the founder balances vision, speed, and risk with the very human load of leading a small, high-stakes team. It also explicitly surfaces dynamics unique to founders—co-founder alignment, board relationships, equity and trust issues, and the way the founder’s personal habits ripple through culture and execution.

The assessment focuses on core founder competencies:

  • Vision and strategic clarity (defining direction, focus, and priorities).
  • Execution and decision-making (moving fast, making tradeoffs, and following through).
  • People leadership and culture (hiring, feedback, psychological safety, and values in action).
  • Stakeholder management (co-founders, investors, board, key customers, and partners).
  • Self-management and resilience (handling stress, learning from setbacks, and maintaining integrity over time).

Use this 360 when a founder wants structured feedback beyond their inner circle: before or after a funding round, during periods of rapid team growth, when co-founders are redefining roles, or when the board or leadership team wants a clearer view of the founder’s strengths and blind spots. It works especially well as part of coaching, founder development programs, or leadership offsites, where insights can be translated into concrete growth commitments.

This 360 is a growth tool — not a performance review.

  • You may modify any question before sending. On the next screen, you can add respondents individually or in bulk and set a preferred completion deadline. (Note: the deadline signals timing but does not automatically close the survey.)
  • Choose respondents thoughtfully. Aim for a balanced mix — co-founder(s), direct reports, cross-functional collaborators, board members, or advisors — people who see you in different contexts.
  • Before sending, include a personal note in the invitation email. Share why you’re doing this, what you hope to learn, and explicitly invite candid feedback. Reassure respondents that their input is anonymous and genuinely welcome.
  • When results are in: Read everything once without reacting. Then look for patterns, not isolated comments. Identify 2–3 strengths to intentionally amplify. Identify 1–2 growth commitments to experiment with over the next quarter.
  • Read everything once without reacting.
  • Then look for patterns, not isolated comments.
  • Identify 2–3 strengths to intentionally amplify.
  • Identify 1–2 growth commitments to experiment with over the next quarter.

Consider sharing key themes with your leadership team. Modeling openness to feedback strengthens trust and sets the cultural norm for continuous improvement.

Remember: how you receive feedback matters as much as the feedback itself.

Visionary Thinking

  • 1.1Clearly explains where the company is heading over the next 2–3 years and why that matters.(likert)
  • 1.2Connects day‑to‑day work to a bigger mission or impact that feels meaningful.(likert)
  • 1.3Spots important shifts in technology or market that could affect the business.(likert)
  • 1.4Inspires confidence that the long‑term vision is both ambitious and achievable.(likert)

Strategic Focus & Prioritization

  • 2.1Makes it clear what we will focus on now and what we will not do.(likert)
  • 2.2Avoids frequent, reactive changes that create confusion and rework.(likert)
  • 2.3Uses simple, transparent criteria to prioritize work (e.g., customer value, revenue, learning).(likert)
  • 2.4Stops or shrinks initiatives that are not delivering enough value or learning.(likert)

Customer Insight

  • 3.1Regularly engages with customers or prospects to understand their needs and context.(likert)
  • 3.2Asks questions that uncover the real underlying problem, not just confirm our ideas.(likert)
  • 3.3Brings customer stories or data back to the team to guide decisions.(likert)
  • 3.4Adjusts priorities when customer feedback shows that assumptions were wrong.(likert)

Customer‑Centric Decisions

  • 4.1Explicitly considers customer impact when evaluating options and trade‑offs.(likert)
  • 4.2Balances short‑term revenue with long‑term customer trust and product quality.(likert)
  • 4.3Advocates for solving important customer problems, even when it is difficult internally.(likert)
  • 4.4Responds constructively to negative feedback or churn, using it to improve.(likert)

Talent & Collaboration

  • 5.1Attracts and retains strong people who raise the bar for the team.(likert)
  • 5.2Treats key people (co‑founders, leaders, experts) as partners, not just executors.(likert)
  • 5.3Adjusts their own role as the company grows and others take on more responsibility.(likert)
  • 5.4Addresses clear mis‑fits or persistent low performance in a timely and fair way.(likert)

Expectations & Feedback

  • 6.1Clarifies goals, responsibilities and success criteria for individuals.(likert)
  • 6.2Provides timely, specific feedback (positive and constructive) tied to observable behavior.(likert)
  • 6.3Addresses performance issues directly rather than avoiding difficult conversations.(likert)
  • 6.4Holds people accountable for commitments without micromanaging.(likert)

Decision‑Making & Action

  • 7.1Makes decisions quickly enough to keep momentum, even with incomplete information.(likert)
  • 7.2Is clear about who is the decision‑maker on important topics.(likert)
  • 7.3Explains the reasoning behind major decisions so others can understand and support them.(likert)
  • 7.4Revisits decisions when new evidence shows a better path, without getting stuck.(likert)

Operating Rhythm & Accountability

  • 8.1Sets clear short‑term goals (e.g., quarterly) and revisits them regularly with the team.(likert)
  • 8.2Runs focused meetings with clear purpose, decisions and follow‑ups.(likert)
  • 8.3Tracks progress against commitments and follows up when things fall behind.(likert)
  • 8.4Makes ownership for key outcomes clear so people know who is responsible for what.(likert)

Self‑Leadership & Capital

  • 9.1Invites honest feedback from others and listens without defensiveness.(likert)
  • 9.2Acknowledges mistakes openly and takes responsibility for their impact.(likert)
  • 9.3Stays calm and solutions‑focused when things go wrong.(likert)
  • 9.4Adapts their leadership style as the company grows and needs change(likert)

Board & Investor Effectiveness

  • 10.1Builds and maintains a board / investor group that adds real value (e.g., relevant expertise, diversity of perspectives, willingness to challenge and support).(likert)
  • 10.2Communicates with the board and investors proactively, sharing both good and bad news with transparency and no surprises.(likert)
  • 10.3Effectively pitches the company’s vision, traction and plan in a way that earns investor interest and confidence.(likert)
  • 10.4Follows through on investor conversations and processes (e.g., data requests, intros, next steps) in a way that builds momentum and helps close funding.(likert)